{"id":22312,"date":"2012-01-19T00:00:00","date_gmt":"2012-01-18T23:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/entrevista_a_ton_capella_presidente_de_telstar_sa\/"},"modified":"2012-01-19T00:00:00","modified_gmt":"2012-01-18T23:00:00","slug":"entrevista_a_ton_capella_presidente_de_telstar_sa","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/entrevista_a_ton_capella_presidente_de_telstar_sa\/","title":{"rendered":"Entrevista a Ton Capella, presidente de Telstar, S.A."},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">Entrevista a Ton Capella, presidente de Telstar, S.A.<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b1d053-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b1d053-1d\"><div class=\"kt-inside-inner-col\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"228\" src=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_774_0nbo.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_774_0nbo.jpg 304w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_774_0nbo-300x225.jpg 300w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/figure><\/div><\/div>                   <style>.kadence-column15494_3829e6-92 > .kt-inside-inner-col,.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15494_3829e6-92{position:relative;}@media all and (max-width: 1024px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15494_3829e6-92\">             <div class=\"kt-inside-inner-col\">                                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-bottom:10px;}.kt-info-box14181_ae7a89-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box14181_ae7a89-85 .kt-info-svg-icon-flip, .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box14181_ae7a89-85 info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_book kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"\/><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Tipo de publicaci\u00f3n<\/h6><p class=\"kt-blocks-info-box-text\"><a href=\"\/publicacions\/entrevistas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Entrevistas<\/a><\/p>        <\/div>     <\/span> <\/div>                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;}.kt-info-box15198_70ed2d-ec .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15198_70ed2d-ec .kt-info-svg-icon-flip, .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-number{font-size:20px;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Data<\/h6>             <p class=\"kt-blocks-info-box-text\">19-01-2012<\/p>         <\/div>     <\/span> <\/div>              <\/div>                      <\/div>                    <\/div><\/div>          <style>.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/sebap\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">SEBAP<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Con motivo de la celebraci\u00f3 de la segunda edici\u00f3n de la Nit del Cercle, publicamos la entrevista a Ton Capellas, presidente de una de las empresas finalistas del Premio Nit del Cercle 2011, Telstar, S.A. <\/p><\/div>                           <b>Telstar, S.A. <\/b>\u00e9s una empresa que es dedica al disseny, fabricaci\u00f3 i comercialitzaci\u00f3 d\u2019equips d\u2019alta tecnologia per a la ind\u00fastria en general i especialment per aquelles vinculades a les ci\u00e8ncies de la vida i la salut. Fundada el 1963, ha experimentat un fort creixement diversificant la seva activitat i apostant fort per la innovaci\u00f3 i la internacionalitzaci\u00f3.   <b>1. Quines s\u00f3n, en la seva opini\u00f3, les potencialitats i debilitats de la ind\u00fastria catalana? <\/b>  Les principals potencialitats de l\u2019empresa catalana van lligades a les <b>arrels i la cultura industrials del pa\u00eds<\/b>, que ens permeten trobar subministradors de tot tipus, sobretot subcontractistes especialitzats, que no s\u00f3n tan f\u00e0cils de trobar en d\u2019altres llocs del m\u00f3n. Per altra banda, crec que log\u00edsticament parlant tamb\u00e9 estem molt ben situats.   Pel que fa a <b>la principal debilitat de l\u2019empresa catalana penso que \u00e9s la dimensi\u00f3. <\/b>Ens ha faltat la capacitat de fusionar-nos, adquirir-nos o el que sigui entre nosaltres per tal de guanyar massa cr\u00edtica. I a mi em sembla que aix\u00f2 avui ho estem pagant car.   <b>2. Amb l\u2019emerg\u00e8ncia de noves pot\u00e8ncies econ\u00f2miques, com el Brasil, l\u2019\u00ddndia i la Xina, la ind\u00fastria catalana ha de fer una forta aposta per la innovaci\u00f3. Com s\u2019ent\u00e9n dins de la seva empresa aquesta aposta per la innovaci\u00f3?<\/b>  <b>Independentment de les noves pot\u00e8ncies emergents, la innovaci\u00f3 \u00e9s absolutament necess\u00e0ria per a la superviv\u00e8ncia de la nostra ind\u00fastria. <\/b>Podr\u00edem diferenciar la ind\u00fastria que fabrica productes d\u2019alt valor afegit i la que no. A Telstar ens considerem dins del primer grup, la que  innova i ha innovat sempre per poder ser on \u00e9s, i ho ha de continuar fent per mantenir el valor afegit dels seus productes.   Les pot\u00e8ncies emergents, i molt especialment la Xina , han comen\u00e7at a produir i a exportar productes d\u2019alt valor afegit a un preu molt inferior al que hi havia en el mercat, fonamentalment ocupat per productors occidentals, que s\u2019han vist obligats a reduir els seus preus i, per tant, els seus marges. Aix\u00f2 ha generat una profunda transformaci\u00f3 en alguns sectors, com per exemple en el nostre: la fabricaci\u00f3 d\u2019equips de liofilitzaci\u00f3 a la nostra f\u00e0brica de Terrassa va veure\u2019s seriosament amena\u00e7ada quan els competidors xinesos van comen\u00e7ar a internacionalitzar. \u00c9s en contextos com aquest on <b>la innovaci\u00f3 juga un paper fonamental per tal de ser capa\u00e7 d\u2019oferir avantatges tecnol\u00f2giques que els altres no poden oferir, millors prestacions, equips m\u00e9s respectuosos amb el medi ambient, etc. Ning\u00fa est\u00e0 exempt d\u2019aquesta amena\u00e7a i cal anar per davant, innovant cada dia.<\/b>  A m\u00e9s, a Telstar tamb\u00e9 <b>hem ent\u00e8s la innovaci\u00f3 com una aposta per integrar tecnologies complement\u00e0ries i oferir solucions el m\u00e9s complertes possibles als nostres clients<\/b>, fent adquisicions d\u2019empreses que tinguessin aquestes tecnologies; <b>i tamb\u00e9 hem estat innovadors en la gesti\u00f3 de la nostra marca. <\/b>La marca \u00e9s molt important i sovint les petites i mitjanes empreses catalanes  la tenim una mica abandonada.   <b>3. Quin paper creu que juguen l\u2019Administraci\u00f3 P\u00fablica i les Universitats a l\u2019hora d\u2019impulsar la recerca i fomentar la transfer\u00e8ncia de coneixement entre el sector universitari i l\u2019empresarial? En quin punt estem i com creu que s\u2019hauria d\u2019avan\u00e7ar?<\/b>  Aquest \u00e9s un tema hist\u00f2ric. Ni les empreses hem cregut en les nostres universitats ni les universitats en les empreses. Ara que sembla que ja tothom ho t\u00e9 m\u00e9s o menys ent\u00e8s, no queden massa empreses amb les quals establir programes de col\u2022laboraci\u00f3. Les Universitats han fet un salt important endavant i s\u2019han situat molt b\u00e9 per col\u2022laborar amb el m\u00f3n empresaral. Per\u00f2 potser encara hi ha poques empreses que s\u2019hi aproximin, la percepci\u00f3 encara \u00e9s la que \u00e9s en alguns casos. No obstant, crec que estem en un bon moment i que aix\u00f2 comen\u00e7a a estar for\u00e7a ben encaminat. De totes maneres, <b>el principal problema \u00e9s que per a molts investigadors no hi ha clientela catalana, al menys de suficient entitat, i heus aqu\u00ed la creixent fuga de talents<\/b>.   <b>4. Quina import\u00e0ncia tenen les exportacions en la seva empresa? <\/b>  Si parlem de Telstar com a grup no parlem tant d\u2019exportaci\u00f3 com de xifra de negoci fora d\u2019Espanya. A l\u2019estar presents a 17 pa\u00efsos, en alguns d\u2019ells amb plantes productives i en d\u2019altres amb oficines d\u2019enginyeria o de consultoria, hi ha una part important que es ven a fora des de fora i per tant no la podem considerar com a exportaci\u00f3 pr\u00f2piament dita. Per\u00f2 entenc que la pregunta va m\u00e9s per la Telstar catalana. Doncs b\u00e9, aqu\u00ed les exportacions juguen un paper fonamental. Pel que fa a Catalunya, exportem un 90% de la producci\u00f3 fora d\u2019Espanya. L\u2019any 2011 hem tingut un creixement de dos d\u00edgits i tot ha estat gr\u00e0cies a les exportacions. Desafortunadament, el 10 % de venda nacional hauria d\u2019haver estat molt m\u00e9s rellevant, per\u00f2 mentre el mercat internacional creix, el local s\u2019encongeix.  <b>5. Fins a quin punt \u00e9s important l\u2019exportaci\u00f3 per a l\u2019economia catalana?<\/b>  Les empreses exportadores s\u00f3n les que m\u00e9s probabilitats tenen per sobreviure, sobretot en moments de crisi com el que estem vivint. Per tant, <b>l\u2019exportaci\u00f3 \u00e9s important\u00edssima i, fins i tot, diria que imprescindible per l\u2019economia catalana, ja que \u00e9s una de les fonts que t\u00e9 el pa\u00eds per cr\u00e9ixer econ\u00f2micament. Per\u00f2 de ben segur que no \u00e9s suficient pel que el pa\u00eds necessita<\/b>.  Les empreses que no exporten ho tenen francament dif\u00edcil. A m\u00e9s, plantejar-te ara l\u2019exportaci\u00f3 com a repte \u00e9s molt dif\u00edcil.  La manca de recursos financers i les dificultats que moltes empreses atravessen per la contracci\u00f3 del mercat nacional fa que l\u2019exportaci\u00f3 no sigui plantejable.   <b>6. Quines pol\u00edtiques de diversificaci\u00f3 de les ubicacions de producci\u00f3 ha seguit la seva empresa?<\/b>   Lligant amb una de les preguntes anteriors sobre la innovaci\u00f3, a Telstar hem seguit tres vies diferents d\u2019internacionalitzaci\u00f3. La primera ha estat la de fer adquisicions de competidors directes. Aix\u00f2 ens ha portat a Holanda, Fran\u00e7a o Brasil per posar alguns exemples. L\u2019objectiu era guanyar quota de mercat. La segona s\u2019ha produ\u00eft quan, perseguint el mateix objectiu, no hem estat capa\u00e7os de completar cap adquisici\u00f3 i hem hagut d\u2019apostar per implantar f\u00e0briques pr\u00f2pies. Aquest ha estat el cas dels Estats Units i de la Xina, dos pa\u00efsos en els que no ens pod\u00edem permetre no ser-hi. Finalment, la tercera via ha estat la de les adquisicions tecnol\u00f2giques, \u00e9s a dir la compra de companyies amb tecnologies complement\u00e0ries i que dins del nostre pla estrat\u00e8gic contempl\u00e0vem com a necess\u00e0ries. Aix\u00f2 ens ha portat a Su\u00e8cia, Holanda i Anglaterra.   <b>7. Quina \u00e9s la seva valoraci\u00f3 de la internacionalitzaci\u00f3 de la ind\u00fastria i l\u2019economia catalana?<\/b>  Crec que tant la ind\u00fastria catalana com l\u2019Administraci\u00f3 han fet un gran esfor\u00e7 en aquest sentit: missions comercials organitzades per cambres de comer\u00e7, agrupacions empresarials, tant sectorials com comarcals, associacions; programes que en el seu moment va promoure el COPCA, i avui Acc10,  per ajudar les empreses a internacionalitzar-se. Per\u00f2 crec que al cap i a la fi alguna cosa no s\u2019ha fet b\u00e9 del tot ja que tot aquest esfor\u00e7 no s\u2019ha vist reflexat en la proporci\u00f3  d\u2019empreses que realment han experimentat un creixement important. <b>Probablement han fallat altres coses que haurien d\u2019haver d\u2019acompanyat aquest proc\u00e9s d\u2019internacionalitzaci\u00f3<\/b>, per\u00f2 aix\u00f2 seria per respondre a una altra pregunta.  <b>8. Quins  creu que s\u00f3n els factors clau per ser competitius a nivell mundial? <\/b>  Treballar b\u00e9, sobretot, i treballar m\u00e9s guanyant una mica menys. En un m\u00f3n global i de vasos comunicants, amb uns emergents que v\u00e9nen amb molta embranzida i uns Estat Units que treballen moltes m\u00e9s hores a l\u2019any ser\u00e0 dif\u00edcil defensar l\u2019estat del benestar que hem assolit. Al nostre pa\u00eds no ho veig sostenible, per tant penso que <b>el factor clau perqu\u00e8 Catalunya sigui competitiva a nivell mundial \u00e9s el sacrifici col\u2022lectiu <\/b>i \u00e9s clarament la l\u00ednia que han empr\u00e8s els nostres governs. La devaluaci\u00f3 ja no \u00e9s possible.                                          <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>Con motivo de la celebraci\u00f3 de la segunda edici\u00f3n de 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