{"id":22307,"date":"2008-12-29T00:00:00","date_gmt":"2008-12-28T23:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/entrevista_con_xavier_marcet-2\/"},"modified":"2008-12-29T00:00:00","modified_gmt":"2008-12-28T23:00:00","slug":"entrevista_con_xavier_marcet-2","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/entrevista_con_xavier_marcet-2\/","title":{"rendered":"Entrevista con Xavier Marcet"},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">Entrevista con Xavier Marcet<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b1d053-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b1d053-1d\"><div class=\"kt-inside-inner-col\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"176\" src=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_555_sdcs.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" \/><\/figure><\/div><\/div>                   <style>.kadence-column15494_3829e6-92 > .kt-inside-inner-col,.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15494_3829e6-92{position:relative;}@media all and (max-width: 1024px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15494_3829e6-92\">             <div class=\"kt-inside-inner-col\">                                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-bottom:10px;}.kt-info-box14181_ae7a89-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box14181_ae7a89-85 .kt-info-svg-icon-flip, .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box14181_ae7a89-85 info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_book kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"\/><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Tipo de publicaci\u00f3n<\/h6><p class=\"kt-blocks-info-box-text\"><a href=\"\/publicacions\/entrevistas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Entrevistas<\/a><\/p>        <\/div>     <\/span> <\/div>                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;}.kt-info-box15198_70ed2d-ec .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15198_70ed2d-ec .kt-info-svg-icon-flip, .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-number{font-size:20px;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Data<\/h6>             <p class=\"kt-blocks-info-box-text\">29-12-2008<\/p>         <\/div>     <\/span> <\/div>              <\/div>                      <\/div>                    <\/div><\/div>          <style>.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/sebap\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">SEBAP<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Entrevistamos a Xavier Marcet, Licenciado en Historia por la UAB y Diplomado en Gesti\u00f3n P\u00fablica por ESADE. Es socio fundador y Consejero Delegado de LTC Project y ha desarrollado su carrera profesional en el \u00e1mbito de direcci\u00f3n de empresas e instituciones, especialmente en el campo de la comunicaci\u00f3n corporativa y de la gesti\u00f3n estrat\u00e9gica. <\/p><\/div>                           Entrevistem en <b>Xavier Marcet<\/b>, Llicenciat en Hist\u00f2ria per la Universitat Aut\u00f2noma de Barcelona i Diplomat en Gesti\u00f3 P\u00fablica per ESADE. \u00c9s soci fundador i Conseller Delegat de LTC Project i ha desenvolupat la seva carrera professional en l\u2019\u00e0mbit de direcci\u00f3 d\u2019empreses i institucions, especialment en el camp de la comunicaci\u00f3 corporativa i de la gesti\u00f3 estrat\u00e8gica.    <b>1 &#8211; El 26 de desembre passat, vareu publicar al vostre bloc 10 iniciatives per sortir de la crisi orientades a l\u2019estrat\u00e8gia i a la innovaci\u00f3. Aquestes mesures requereixen canvis de models organitzatius i, sobretot, canvis de mentalitat. Com creieu que s\u2019han d\u2019impulsar aquests canvis?<\/b>  Aquests dec\u00e0legs volen ser un est\u00edmul per al pensament estrat\u00e8gic i per a l\u2019acci\u00f3 en un moment de crisi com l\u2019actual <a target=\"_new\" href=\"http:\/\/www.xaviermarcet.com\/2008\/12\/10-verbos-para-luchar-contra-la-criss-y.html\" rel=\"noopener\">www.xaviermarcet.com<\/a>. En aquest cas es tracta de buscar f\u00f3rmules per afrontar la crisi amb sentit estrat\u00e8gic. Estem en un moment en que necessitem f\u00f3rmules d\u2019impacte, les nostres accions empresarials i les nostres pol\u00edtiques p\u00fabliques han de combinar l\u2019impacte de la transformaci\u00f3 a curt amb la visi\u00f3 estrat\u00e8gica, i aix\u00f2 no \u00e9s f\u00e0cil. No crec que sortim airosos de la crisi al ralent\u00ed i amb in\u00e8rcia. Tot i que el moment invita a la seguretat i a no fer massa soroll, crec que l\u2019\u00fanic cam\u00ed raonable que tenim per superar la crisi \u00e9s el de la innovaci\u00f3 i el d\u2019intentar el creixement. Som un pa\u00eds amb empreses massa petites, amb projectes massa petits, i aix\u00f2 \u00e9s una patologia col\u2022lectiva que hem de superar. I cr\u00e9ixer en aquests moments no \u00e9s gens f\u00e0cil, per\u00f2 ens cal, necessitem iniciatives significatives i no hem d\u2019esperar que les impulsin les administracions, \u00e9s un repte que ens ha d\u2019interpel\u2022lar personalment. El pa\u00eds gran no naixer\u00e0 de la cultura de la subvenci\u00f3.  <b>2 \u2013 A rel de la situaci\u00f3 de crisi que estem vivint, la necessitat d\u2019un canvi de model basat en la innovaci\u00f3 \u00e9s cada cop m\u00e9s evident. Aneu m\u00e9s enll\u00e0 i parleu d\u2019Innovaci\u00f3 Oberta. Qu\u00e8 \u00e9s la Innovaci\u00f3 Oberta i quins s\u00f3n els avantatges respecte la innovaci\u00f3 tancada?<\/b>  El paradigma de la innovaci\u00f3 tancada \u00e9s propi de la societat industrial cl\u00e0ssica. No \u00e9s l\u2019\u00fanic factor, per\u00f2 el fet que Internet ens permeti un intercanvi d\u2019informaci\u00f3 i coneixement com mai s\u2019havia imaginat, ens possibilita desenvolupar un model d\u2019innovaci\u00f3 basat en la dinamitzaci\u00f3 del coneixement intern (continua essent clau dinamitzar el coneixement dels propis professionals) i de coneixement extern. Aquest model que ha estat definit i ben descrit com d\u2019open Innovation pel professor de Berkeley, Henry Chesbrough, es basa en la possibilitat de desenvolupar solucions noves a partir de nou coneixement o de noves combinacions de coneixement de dintre i de fora l\u2019empresa, que permeten crear nous mercats, millorar productes existents o arribar a aliances amb d\u2019altri per a comercialitzar algunes d\u2019aquestes solucions. De fet, la innovaci\u00f3 oberta t\u00e9 molt a veure amb l\u2019emprenedoria corporativa, que \u00e9s una de les poques coses que en aquest pa\u00eds ens poden permetre cr\u00e9ixer perqu\u00e8 si ens hem de fiar del resultat dels vivers d\u2019empresa no podem ser molt optimistes, majorit\u00e0riament nom\u00e9s generen autoocupaci\u00f3 i microempresa.  <b>3 \u2013 Un dels problemes de la Innovaci\u00f3 Oberta \u00e9s el xoc de cultures i aix\u00f2 pot suposar un fre per a les empreses. Com creieu que es podria solucionar aquest handicap?<\/b>    La innovaci\u00f3 oberta necessita cultures corporatives obertes, que s\u00e0piguen buscar aliances molt operatives, que s\u00e0piguen treure profit dels nous brokers de coneixement, i que promoguin a l\u2019ensems processos d\u2019innovaci\u00f3 basats tamb\u00e9 en la dinamitzaci\u00f3 del coneixement intern. La innovaci\u00f3 no \u00e9s un proc\u00e9s a\u00efllat a les empreses, \u00e9s un proc\u00e9s b\u00e0sicament estrat\u00e8gic, associat al lideratge intern i a la capacitat de viure profundament l\u2019experi\u00e8ncia client i extreure\u2019n solucions d\u2019anticipaci\u00f3. La innovaci\u00f3 \u00e9s un exercici profundament orientat a resultats, la innovaci\u00f3 oberta \u00e9s un bon cam\u00ed per a buscar l\u2019efici\u00e8ncia i la rapidesa en els resultats de la innovaci\u00f3. Cada cop m\u00e9s les empreses busquen una major rendibilitat en les seves inversions en innovaci\u00f3 i \u00e9s l\u00f2gic que aquestes noves f\u00f3rmules d\u2019innovaci\u00f3 oberta tinguin cada cop m\u00e9s empreses experimentant-les.  <b>4 \u2013 El passat mes d\u2019octubre es va firmar el Pacte Nacional per a la Recerca i la Innovaci\u00f3 (PNRI), que pret\u00e9n impulsar un model de progr\u00e9s sociecon\u00f2mic per Catalunya basat en l\u2019educaci\u00f3, la recerca i la innovaci\u00f3. Quina \u00e9s la vostra opini\u00f3 sobre aquest Pacte?<\/b>  El Pacte posa definitivament la innovaci\u00f3 a l\u2019agenda del pa\u00eds, \u00e9s un bon acord, amb un proc\u00e9s d\u2019elaboraci\u00f3 que ha perm\u00e8s sumar-hi pr\u00e0cticament tothom, el que \u00e9s molt important. Per\u00f2 anem amb compte. En primer lloc, el Pacte ha de ser palanca i no miratge. Palanca per a que m\u00e9s empreses impulsin sistem\u00e0ticament la innovaci\u00f3, per a que les administracions p\u00fabliques no nom\u00e9s facin discursos sobre innovaci\u00f3 sin\u00f3 que se l\u2019apliquin (que els fa molta falta) i per a que les universitats aportin m\u00e9s resultats de valoritzaci\u00f3 del coneixement. El Pacte \u00e9s un bon marc per\u00f2 ara cada agent ha de desplegar amb responsabilitat i ambici\u00f3 les seves opcions. El Pacte ens l\u2019hem d\u2019aplicar cadasc\u00fa i no nom\u00e9s esperar que ho facin tot els governs. No podem ser una societat que esperi que li donin tot fet, hem d\u2019esfor\u00e7ar-nos, hem d\u2019arriscar i hem d\u2019aprendre quan no ens surti b\u00e9. Hem de conjugar en primera persona el Pacte.  <b>5 \u2013 Quins s\u00f3n els punts forts que Catalunya hauria d\u2019estimular i quins els punts d\u00e8bils que hauria de millorar per tal de ser competitiva internacionalment?<\/b>  A mode de reflexi\u00f3 proposo compartir algunes coses que em sembla que hauria de fer Catalunya:  1. <u>Apostar pel creixement<\/u>. Catalunya \u00e9s un pa\u00eds petit per\u00f2 no potser un pa\u00eds de projectes petits i nom\u00e9s empreses petites. Correm el risc d\u2019acostumar-nos a una dimensi\u00f3 massa petita per a ser significatius a escala internacional. Hem d\u2019estimular el creixement i hem d\u2019apostar seriosament pels lideratges que ens permetin cr\u00e9ixer, especialment en l\u2019\u00e0mbit empresarial. Hem de potenciar el comprom\u00eds amb el pa\u00eds i  2. <u>Accelerar una nova fornada d\u2019internacionalitzaci\u00f3<\/u>. La crisi dels noranta es va superar en part gr\u00e0cies a un fort proc\u00e9s d\u2019internacionalitzaci\u00f3 d\u2019empreses catalanes a Europa, ara el repte \u00e9s global i el repte \u00e9s no nom\u00e9s vendre global, el repte en maj\u00fascules \u00e9s ser global. Aix\u00f2 vol dir, generar processos de prove\u00efment, producci\u00f3 i distribuci\u00f3 distribu\u00efts per criteris d\u2019efici\u00e8ncia. Ens calen empreses globals i a la vegada ben arrelades a Catalunya. 3. <u>Apostar pel talent<\/u>. Prendre\u2019ns seriosament que el talent \u00e9s un factor de diferenciaci\u00f3 central dels projectes. Cal apostar pel talent a l\u2019empresa, cal apostar pel talent a l\u2019administraci\u00f3 implantant models m\u00e9s meritocr\u00e0tics i apostant per unes universitats molt m\u00e9s internacionalitzades i amb una mobilitat professional molt superior a l\u2019actual. Aprendre a gestionar el talent ( ho hem fet amb ICREA) i entendre que gestionar talent vol dir saber discriminar positivament. No \u00e9s igual qui fa les coses. Tothom t\u00e9 els mateixos drets per\u00f2 no tothom aporta els mateixos resultats. 4. <u>Evitar el bloqueig corporatiu<\/u>, crear el fast track del canvi i la innovaci\u00f3. Necessitem un pa\u00eds on els corporativistes no guanyin la partida. No la guanyin a l\u2019empresa imposant unes rigideses que ens manllevin capacitat competitiva, que no la guanyin a la universitat imposant un model del segle XIX i molt provinci\u00e0 i que no la guanyin a l\u2019administraci\u00f3 convertint-la en una illa d\u2019immobilisme i de privilegis. Necessitem una governan\u00e7a en la que sigui possible innovar, crear, canviar, aferrar-nos al passat \u00e9s el recurso f\u00e0cil i el discurs que sempre encap\u00e7alen les coalicions del no. En alguns casos hem de crear vies r\u00e0pides de canvi per aquells que les puguin aplicar i serveixin d\u2019exemple que superar el bloqueig corporatiu \u00e9s possible. Fast track a la internacionalitzaci\u00f3 d\u2019algunes universitats, fast track a la desburocratitzaci\u00f3 radical, fast track a la valoritzaci\u00f3 de coneixement, fast track als cl\u00faster de deb\u00f2, fast track als projectes d\u2019alt potencial de creixement i innovaci\u00f3.  5. <u>No fer de les justes reclamacions com a pa\u00eds una excusa de pa\u00eds.<\/u> Catalunya necessita un nou finan\u00e7ament perqu\u00e8 l\u2019actual la penalitza molt injustament, necessita millors infraestructures per competir i cal que disposi de m\u00e9s recursos entre altres coses per digerir l\u2019impacte extraordinari de la recent onada d\u2019immigraci\u00f3.  I resoldre aquesta situaci\u00f3 amb dilig\u00e8ncia i qualitat \u00e9s el principal repte de la classe pol\u00edtica catalana. Per\u00f2 aquesta situaci\u00f3 no pot ser una excusa. Hi ha moltes coses que depenen b\u00e0sicament dels nostres l\u00edders empresarials, dels nostres directius p\u00fablics i dels nostres responsables universitaris, i de l\u2019encert estrat\u00e8gic i de la nostra capacitat d\u2019innovaci\u00f3 com a pa\u00eds en dep\u00e8n la part fonamental del nostre futur. Ens hem de continuar espavilant, hem de continuar apostant per l\u2019esfor\u00e7, hem de premiar els que aposten pel risc de crear empreses significatives, hem de premiar pels que impulsen projectes p\u00fablics seriosos i innovadors. El discurs victimista ens far\u00e0 petits i acostumar\u00e0 a una capa important del pa\u00eds a esperar que el govern de torn li resolgui tot. Hem de ser un pa\u00eds de gent que mira enll\u00e0, brega, s\u2019esfor\u00e7a i s\u2019espavila. No podem ser un pa\u00eds que nom\u00e9s es queixa, ni que sigui amb ra\u00f3. 6. <u>Anar m\u00e9s enll\u00e0 dels t\u00f2pics<\/u>. Ser un pa\u00eds que busca anar m\u00e9s enll\u00e0 dels t\u00f2pics. Que aposta per la diferenciaci\u00f3 m\u00e9s enll\u00e0 dels t\u00f2pics, dels llocs comuns. Que no es conforma amb el benchmarking permanent. Hem de ser un pa\u00eds que fa de conceptes com la competitivitat, la cohesi\u00f3 social, la sostenibilitat, la qualitat de la sanitat i de l\u2019educaci\u00f3, etc, una oportunitat per a innovar col\u2022lectivament. No podem quedar-nos permanentment en els diagn\u00f2stics, ni fer nom\u00e9s seguidisme de totes les modes, hem d\u2019anar m\u00e9s enll\u00e0 dels t\u00f2pics, passar dels discursos a la pr\u00e0ctica i adoptar els indicadors d\u2019impacte (els que suposen transformacions reals) com la m\u00e8trica nacional.                                           <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. Recibir\u00e1s informaci\u00f3n sobre nuestras actividades, noticias destacadas y las convocatorias y novedades de las conferencias que organizamos.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f42828-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"42828\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/posts\/22307#wpcf7-f42828-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"42828\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f42828-o1\" \/><input 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mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\"><\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<br \/>\n\t\t<div class=\"cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet 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data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\"><\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<\/p>\n<p>\t\t<div class=\"cf7md-item cf7md-accept cf7md-is-wpcf7v5 mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t\t\t\t<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-273\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-273\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto la <a href=\"https:\/\/www.amicsdelpais.com\/es\/avis-legal\" title=\"Tratamiento de los Datos de Car\u00e1cter Personal\" target=\"_blank\">pol\u00edtica de privacidad (GDPR)<\/a>.<\/span><\/label><\/span><\/span><\/span><br \/>\n\t\t\t<label class=\"cf7md-accept-label\"><\/label>\n\t\t\t<div style=\"display: none;\" class=\"cf7md-checkbox-html\">\n\t\t\t\t<div class=\"mdc-checkbox__background\">\n\t\t\t\t\t<svg version=\"1.1\"\n\t\t\t\t\t\tclass=\"mdc-checkbox__checkmark\"\n\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n\t\t\t\t\t\tviewBox=\"0 0 24 24\"\n\t\t\t\t\t\txml:space=\"preserve\">\n\t\t\t\t\t\t<path class=\"mdc-checkbox__checkmark__path\"\n\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\tstroke=\"white\"\n\t\t\t\t\t\t\td=\"M1.73,12.91 8.1,19.28 22.79,4.59\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<div class=\"mdc-checkbox__mixedmark\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<br \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"origen\" \/><br \/>\n\t\t<div class=\"cf7md-item cf7md-submit mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>Entrevistamos a <b>Xavier Marcet<\/b>, Licenciado en Historia por la UAB y Diplomado en Gesti\u00f3n P\u00fablica por ESADE. Es socio fundador y Consejero Delegado de LTC Project y ha desarrollado su carrera profesional en el \u00e1mbito de direcci\u00f3n de empresas e instituciones, especialmente en el campo de la comunicaci\u00f3n corporativa y de la gesti\u00f3n estrat\u00e9gica.<\/p>\n","protected":false},"author":103,"featured_media":18117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[732,735,195,193],"tags":[],"class_list":["post-22307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cercle-per-al-coneixement-publicaciones","category-circulo-para-el-conocimiento-publicaciones","category-entrevistas","category-publicaciones"],"taxonomy_info":{"category":[{"value":732,"label":"Cercle per al Coneixement Publicaciones"},{"value":735,"label":"C\u00edrculo para el Conocimiento Publicaciones"},{"value":195,"label":"Entrevistas"},{"value":193,"label":"Publicaciones"}]},"featured_image_src_large":["https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_555_sdcs.jpg",192,176,false],"author_info":{"display_name":"SEBAP","author_link":"https:\/\/www.amicsdelpais.com\/es\/author\/sebap\/"},"comment_info":0,"category_info":[{"term_id":732,"name":"Cercle per al Coneixement Publicaciones","slug":"cercle-per-al-coneixement-publicaciones","term_group":0,"term_taxonomy_id":732,"taxonomy":"category","description":"","parent":193,"count":1138,"filter":"raw","cat_ID":732,"category_count":1138,"category_description":"","cat_name":"Cercle per al Coneixement Publicaciones","category_nicename":"cercle-per-al-coneixement-publicaciones","category_parent":193},{"term_id":735,"name":"C\u00edrculo para el Conocimiento Publicaciones","slug":"circulo-para-el-conocimiento-publicaciones","term_group":0,"term_taxonomy_id":735,"taxonomy":"category","description":"","parent":771,"count":602,"filter":"raw","cat_ID":735,"category_count":602,"category_description":"","cat_name":"C\u00edrculo para el Conocimiento Publicaciones","category_nicename":"circulo-para-el-conocimiento-publicaciones","category_parent":771},{"term_id":195,"name":"Entrevistas","slug":"entrevistas","term_group":0,"term_taxonomy_id":195,"taxonomy":"category","description":"","parent":193,"count":49,"filter":"raw","cat_ID":195,"category_count":49,"category_description":"","cat_name":"Entrevistas","category_nicename":"entrevistas","category_parent":193},{"term_id":193,"name":"Publicaciones","slug":"publicaciones","term_group":0,"term_taxonomy_id":193,"taxonomy":"category","description":"","parent":0,"count":761,"filter":"raw","cat_ID":193,"category_count":761,"category_description":"","cat_name":"Publicaciones","category_nicename":"publicaciones","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/posts\/22307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/comments?post=22307"}],"version-history":[{"count":0,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/posts\/22307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/media\/18117"}],"wp:attachment":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/media?parent=22307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/categories?post=22307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/tags?post=22307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}