{"id":22027,"date":"2007-02-28T00:00:00","date_gmt":"2007-02-27T23:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/empresa_20_redefinicio_de_lestrategia_de_comunicacio\/"},"modified":"2007-02-28T00:00:00","modified_gmt":"2007-02-27T23:00:00","slug":"empresa_20_redefinicio_de_lestrategia_de_comunicacio","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/empresa_20_redefinicio_de_lestrategia_de_comunicacio\/","title":{"rendered":"Empresa 2.0: Redefinici\u00f3 de l\u2019estrat\u00e8gia de comunicaci\u00f3"},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">Empresa 2.0: Redefinici\u00f3 de l\u2019estrat\u00e8gia de comunicaci\u00f3<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b1d053-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b1d053-1d\"><div class=\"kt-inside-inner-col\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"107\" src=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_221_vr8q.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" \/><\/figure><\/div><\/div>                   <style>.kadence-column15494_3829e6-92 > .kt-inside-inner-col,.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15494_3829e6-92{position:relative;}@media all and (max-width: 1024px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15494_3829e6-92\">             <div class=\"kt-inside-inner-col\">                                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-bottom:10px;}.kt-info-box14181_ae7a89-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box14181_ae7a89-85 .kt-info-svg-icon-flip, .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box14181_ae7a89-85 info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_book kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"\/><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Tipo de publicaci\u00f3n<\/h6><p class=\"kt-blocks-info-box-text\"><a href=\"\/publicacions\/articulos\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Art\u00edculos<\/a><\/p>        <\/div>     <\/span> <\/div>                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;}.kt-info-box15198_70ed2d-ec .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15198_70ed2d-ec .kt-info-svg-icon-flip, .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-number{font-size:20px;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Data<\/h6>             <p class=\"kt-blocks-info-box-text\">28-02-2007<\/p>         <\/div>     <\/span> <\/div>              <\/div>                      <\/div>                    <\/div><\/div>          <style>.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/phf\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">Pau Herrera<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Internet no es s\u00f3lo un motor de desarrollo social y econ\u00f3mico, sino tambi\u00e9n un factor de transformaci\u00f3n de las empresas. Poco a poco, las nuevas tecnolog\u00edas Web 2.0 (YouTube, blogs, wikis, podcast, etc.) est\u00e1n modificando la manera a trav\u00e9s de la cual las entidades se comunican y interact\u00faan con sus p\u00fablicos, ya sean clientes, proveedores,&hellip; <\/p><\/div>                           Internet no \u00e9s nom\u00e9s un motor de desenvolupament social i econ\u00f2mic, sin\u00f3 tamb\u00e9 un factor de transformaci\u00f3 de les empreses. A poc a poc, les noves tecnologies Web 2.0 (YouTube, blocs, wikis, podcast, etc.) estan modificant la manera a trav\u00e9s de la qual les entitats es comuniquen i interactuen amb els seus p\u00fablics, ja siguin clients, prove\u00efdors, empleats, accionistes o mitjans de comunicaci\u00f3.   Aquestes noves tecnologies socials permeten que el consumidor opini, comparteixi o valori qualsevol informaci\u00f3 sobre un determinat producte, servei o not\u00edcia que hagi trobat a la Xarxa. \u00c9s cert que encara no s\u2019han llan\u00e7at models de negoci viables basats en les noves tecnologies socials, per\u00f2 tot sembla indicar que la participaci\u00f3 dels usuaris (clients, prove\u00efdors, etc.) en els processos de comunicaci\u00f3 externa i interna de les empreses ser\u00e0 un dels factors m\u00e9s rellevants d\u2019aquests nous models.    Les empreses han de tenir en compte que els consumidors estan assumint a una velocitat de vertigen aquestes noves eines de comunicaci\u00f3 i informaci\u00f3. En els \u00faltims mesos, els internautes han penjat m\u00e9s de 100 milions de v\u00eddeos a YouTube i uns 150 milions de fotos en la xarxa social d\u2019intercanvi de fotografies Flickr. A m\u00e9s, s\u2019han creat m\u00e9s de 60 milions de blocs i s\u2019han publicat prop de 1,5 milions d\u2019articles a l\u2019enciclop\u00e8dia Wikipedia. En aquest context, no sorpr\u00e8n que la revista Time hagi escollit els ciutadans que participen a la Web 2.0 com a Persona de l\u2019Any 2006 per transformar l\u2019era de la informaci\u00f3.   A continuaci\u00f3 explicarem breument la funcionalitat d\u2019algunes d\u2019aquestes noves eines de comunicaci\u00f3 social:   <b>Men\u00e9ame.<\/b> Els membres d\u2019aquesta comunitat promouen informacions ja publicades a Internet (blocs, revistes especialitzades, wikis, mitjans digitals, etc.). Els participants voten i comenten les not\u00edcies publicades per altres lectors de la comunitat. Els articles m\u00e9s votats es publiquen a la portada de la web. Diferents experts assenyalen que en un futur pr\u00f2xim naixeran  comunitats similars per\u00f2 especialitzades en sectors diversos (farmac\u00e8utic, assegurances, cultural, etc.) i que tindran com a objectiu la valoraci\u00f3 social de la informaci\u00f3 publicada per les empreses i clients d\u2019aquest sector.   <b> Del.icio.us<\/b>. En aquest lloc web milers de persones comparteixen de forma altruista el llistat de les seves p\u00e0gines web i blocs preferits, les fonts habituals d\u2019informaci\u00f3, articles d\u2019inter\u00e8s publicats a la Xarxa, enlla\u00e7os directes a opinions, etc. Gr\u00e0cies a aquesta tasca de recerca i arxiu comunitari, qualsevol persona que estigui interessada en un determinat tema pot trobar-ne informaci\u00f3 extensa de forma r\u00e0pida i senzilla.  <b>Technorati<\/b>. \u00c9s el principal motor de cerca especialitzat en converses als blocs. A trav\u00e9s d\u2019aquest cercador, es poden rastrejar i valorar milers d\u2019opinions de consumidors en m\u00e9s de 60 milions de bit\u00e0coles. A m\u00e9s, aporten dades molt interessants sobre el perfil de la font d\u2019informaci\u00f3, el seu nivell d\u2019influ\u00e8ncia a la Xarxa, el nombre d\u2019enlla\u00e7os, etc.   <b>My Space<\/b>. Aquest portal atreu cada dia milers de joves que visiten les p\u00e0gines personals que altres adolescents han creat per xerrar i intercanviar informaci\u00f3. En aquests \u201cdiaris virtuals\u201d, els joves opinen sobre els seus productes preferits, preocupacions, reptes, etc.   <b>YouTube<\/b>. Aquest lloc web t\u00e9 prop de 80 milions d\u2019usuaris que el visiten per veure 100 milions de v\u00eddeos al dia. Crear un v\u00eddeo \u201ccasol\u00e0\u201d i publicar-lo a la web \u00e9s un proc\u00e9s molt senzill que genera una \u00e0mplia visibilitat a trav\u00e9s de t\u00e8cniques basades en el tradicional m\u00e0rqueting viral. La seva r\u00e0pida implantaci\u00f3 entre les noves generacions ha animat l\u2019ag\u00e8ncia Reuters, una de les ag\u00e8ncies de not\u00edcies m\u00e9s importants del m\u00f3n, a crear un programa de recepci\u00f3 de fotos i v\u00eddeos de les not\u00edcies elaborades per periodistes ciutadans.   La irrupci\u00f3 d\u2019aquestes noves tecnologies ha generat un alt grau d\u2019interconnectivitat entre els consumidors, que els permet intercanviar tot tipus d\u2019opinions sobre diferents productes i experi\u00e8ncies amb altres persones. Per a l\u2019empresa, la Web 2.0 ofereix nous canals per escoltar qu\u00e8 diuen els clients i clients potencials sobre el seu producte i, si ho considera oport\u00fa, crea una conversa directament amb ells.   Alguns experts en comunicaci\u00f3 social estan analitzant perqu\u00e8 la gent dedica tant de temps i de forma gratu\u00efta a participar a la Web 2.0 i han arribat a la conclusi\u00f3 que una de les principals causes d\u2019aquesta contribuci\u00f3 massiva \u00e9s voler formar part d\u2019una comunitat d\u2019intercanvi d\u2019informaci\u00f3 entre ciutadans sense filtres.  En resum, aquestes eines socials obren possibilitats de comunicaci\u00f3 molt interessants, ja que permeten desenvolupar estrat\u00e8gies de comunicaci\u00f3, m\u00e9s flexibles i menys jer\u00e0rquiques, entre les seves entitats i el seu p\u00fablic objectiu. En aquest context de participaci\u00f3, les estrat\u00e8gies de  comunicaci\u00f3 empresarial seran, cada cop m\u00e9s, processos oberts i col\u2022laboratius entre diversos col\u2022lectius de consumidors, l\u00edders d\u2019opini\u00f3, xarxes socials, etc.  Pau Herrera Soci del Cercle per al Coneixement  Febrer 2007                                         <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. 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mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\"><\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<br \/>\n\t\t<div class=\"cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet 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class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Entidad \/ Empresa\" value=\"\" type=\"text\" name=\"entitat\" \/><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\"><\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<br \/>\n\t\t<div class=\"cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"cargo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Cargo\" value=\"\" type=\"text\" name=\"cargo\" \/><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\"><\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<\/p>\n<p>\t\t<div class=\"cf7md-item cf7md-accept cf7md-is-wpcf7v5 mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t\t\t\t<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-273\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-273\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto la <a href=\"https:\/\/www.amicsdelpais.com\/es\/avis-legal\" title=\"Tratamiento de los Datos de Car\u00e1cter Personal\" target=\"_blank\">pol\u00edtica de privacidad (GDPR)<\/a>.<\/span><\/label><\/span><\/span><\/span><br \/>\n\t\t\t<label class=\"cf7md-accept-label\"><\/label>\n\t\t\t<div style=\"display: none;\" class=\"cf7md-checkbox-html\">\n\t\t\t\t<div class=\"mdc-checkbox__background\">\n\t\t\t\t\t<svg version=\"1.1\"\n\t\t\t\t\t\tclass=\"mdc-checkbox__checkmark\"\n\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n\t\t\t\t\t\tviewBox=\"0 0 24 24\"\n\t\t\t\t\t\txml:space=\"preserve\">\n\t\t\t\t\t\t<path class=\"mdc-checkbox__checkmark__path\"\n\t\t\t\t\t\t\tfill=\"none\"\n\t\t\t\t\t\t\tstroke=\"white\"\n\t\t\t\t\t\t\td=\"M1.73,12.91 8.1,19.28 22.79,4.59\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<div class=\"mdc-checkbox__mixedmark\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<br \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"origen\" \/><br \/>\n\t\t<div class=\"cf7md-item cf7md-submit mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Subscribirme\" \/><br \/>\n\t\t\t<svg class=\"cf7md-spinner\" width=\"25px\" height=\"25px\" viewBox=\"0 0 66 66\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle class=\"cf7md-spinner-path\" fill=\"none\" stroke-width=\"6\" stroke-linecap=\"round\" cx=\"33\" cy=\"33\" r=\"30\"><\/circle>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t\t<br \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>             <\/div>         <\/div>                   <style>.kadence-column15198_b55ca3-7f > .kt-inside-inner-col,.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>Internet no es s\u00f3lo un motor de desarrollo social y econ\u00f3mico, sino tambi\u00e9n un factor de transformaci\u00f3n de las empresas. Poco a poco, las nuevas tecnolog\u00edas Web 2.0 (YouTube, blogs, wikis, podcast, etc.) est\u00e1n modificando la manera a trav\u00e9s de la cual las entidades se comunican y interact\u00faan con sus p\u00fablicos, ya sean clientes, proveedores, empleados, accionistas o medios de comunicaci\u00f3n.<\/p>\n","protected":false},"author":53,"featured_media":17681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[194,732,735,193],"tags":[],"class_list":["post-22027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-cercle-per-al-coneixement-publicaciones","category-circulo-para-el-conocimiento-publicaciones","category-publicaciones"],"taxonomy_info":{"category":[{"value":194,"label":"Art\u00edculos"},{"value":732,"label":"Cercle per al Coneixement Publicaciones"},{"value":735,"label":"C\u00edrculo para el Conocimiento Publicaciones"},{"value":193,"label":"Publicaciones"}]},"featured_image_src_large":["https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_221_vr8q.jpg",100,107,false],"author_info":{"display_name":"Pau Herrera","author_link":"https:\/\/www.amicsdelpais.com\/es\/author\/phf\/"},"comment_info":0,"category_info":[{"term_id":194,"name":"Art\u00edculos","slug":"articulos","term_group":0,"term_taxonomy_id":194,"taxonomy":"category","description":"","parent":193,"count":252,"filter":"raw","cat_ID":194,"category_count":252,"category_description":"","cat_name":"Art\u00edculos","category_nicename":"articulos","category_parent":193},{"term_id":732,"name":"Cercle per al Coneixement Publicaciones","slug":"cercle-per-al-coneixement-publicaciones","term_group":0,"term_taxonomy_id":732,"taxonomy":"category","description":"","parent":193,"count":1138,"filter":"raw","cat_ID":732,"category_count":1138,"category_description":"","cat_name":"Cercle per al Coneixement Publicaciones","category_nicename":"cercle-per-al-coneixement-publicaciones","category_parent":193},{"term_id":735,"name":"C\u00edrculo para el Conocimiento Publicaciones","slug":"circulo-para-el-conocimiento-publicaciones","term_group":0,"term_taxonomy_id":735,"taxonomy":"category","description":"","parent":771,"count":602,"filter":"raw","cat_ID":735,"category_count":602,"category_description":"","cat_name":"C\u00edrculo para el Conocimiento Publicaciones","category_nicename":"circulo-para-el-conocimiento-publicaciones","category_parent":771},{"term_id":193,"name":"Publicaciones","slug":"publicaciones","term_group":0,"term_taxonomy_id":193,"taxonomy":"category","description":"","parent":0,"count":761,"filter":"raw","cat_ID":193,"category_count":761,"category_description":"","cat_name":"Publicaciones","category_nicename":"publicaciones","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/posts\/22027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/comments?post=22027"}],"version-history":[{"count":0,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/posts\/22027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/media\/17681"}],"wp:attachment":[{"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/media?parent=22027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/categories?post=22027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amicsdelpais.com\/es\/wp-json\/wp\/v2\/tags?post=22027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}