{"id":21988,"date":"2006-08-03T00:00:00","date_gmt":"2006-08-02T22:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/estrategias_competitivas_pera_las_pymes_nuevo_escenari_turistico_a_catalunya\/"},"modified":"2006-08-03T00:00:00","modified_gmt":"2006-08-02T22:00:00","slug":"estrategias_competitivas_pera_las_pymes_nuevo_escenari_turistico_a_catalunya","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/estrategias_competitivas_pera_las_pymes_nuevo_escenari_turistico_a_catalunya\/","title":{"rendered":"Estrategias competitivas pera las Pymes. Nuevo escenari tur\u00edstico a Catalunya"},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">Estrategias competitivas pera las Pymes. Nuevo escenari tur\u00edstico a Catalunya<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b1d053-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b1d053-1d\"><div class=\"kt-inside-inner-col\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"160\" src=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/art_195_tyzx.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" \/><\/figure><\/div><\/div>                   <style>.kadence-column15494_3829e6-92 > .kt-inside-inner-col,.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15494_3829e6-92{position:relative;}@media all and (max-width: 1024px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15494_3829e6-92\">             <div class=\"kt-inside-inner-col\">                                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-bottom:10px;}.kt-info-box14181_ae7a89-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box14181_ae7a89-85 .kt-info-svg-icon-flip, .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, 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6.5 17H20\"\/><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Tipo de publicaci\u00f3n<\/h6><p class=\"kt-blocks-info-box-text\"><a href=\"\/publicacions\/articulos\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Art\u00edculos<\/a><\/p>        <\/div>     <\/span> <\/div>                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;}.kt-info-box15198_70ed2d-ec .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15198_70ed2d-ec .kt-info-svg-icon-flip, .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-number{font-size:20px;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Data<\/h6>             <p class=\"kt-blocks-info-box-text\">03-08-2006<\/p>         <\/div>     <\/span> <\/div>              <\/div>                      <\/div>                    <\/div><\/div>          <style>.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/maria-abellanet\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">Maria Abellanet i Meya<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Per raons conjunturals, la ind\u00fastria tur\u00edstica del segle XXI es troba sotmesa a forts canvis que posen el sector en una situaci\u00f3 delicada i fortament imprevisible. El sector s\u2019ha vist obligat a aprendre a gestionar els riscos esperats, com la guerra i els atacs terroristes, i els ciutadans, que ja no renuncien a viatjar, obliden&hellip; <\/p><\/div>                           <u><b>Introducci\u00f3: <\/b><\/u>  Per raons conjunturals, la ind\u00fastria tur\u00edstica del segle XXI es troba sotmesa a forts canvis que posen el sector en una situaci\u00f3 delicada i fortament imprevisible. El sector s\u2019ha vist obligat a aprendre a gestionar els riscos esperats, com la guerra i els atacs terroristes, i els ciutadans, que ja no renuncien a viatjar, obliden les crisis amb certa facilitat. Malgrat la situaci\u00f3 actual, tant conjuntural com estructural, cal repensar amb optimisme el canvi de model tur\u00edstic que s\u2019imposar\u00e0 durant el segle XXI. Una transformaci\u00f3 profunda ja iniciada que no t\u00e9 previst que s\u2019aturi.   L\u2019evoluci\u00f3 de la motivaci\u00f3 per fer turisme es va modificant amb la nova concepci\u00f3 de les coses i els nous estils de vida de l\u2019anomenada era del coneixement en qu\u00e8 l\u2019oci adopta un paper de turisme basat en l\u2019entreteniment: oci actiu, turisme d\u2019aventura, emoci\u00f3 i coneixement. Parlem, per tant, dels nous turistes del segle XXI. Menys hores de treball, m\u00e9s esperan\u00e7a de vida, m\u00e9s temps lliure, m\u00e9s capacitat de consum, m\u00e9s coneixement&#8230; un consumidor m\u00e9s sensibilitzat pels aspectes qualitatius de l\u2019oferta de les destinacions. L\u2019oferta tur\u00edstica ha d\u2019estar en conson\u00e0ncia amb els nous desitjos dels clients.  <b>Nou escenari competitiu de les destinacions tur\u00edstiques. Pol\u00edtiques tur\u00edstiques d\u2019acompanyament del canvi<\/b>  Les destinacions tur\u00edstiques han de treballar intensament per garantir la seva competitivitat, actuant fonamentalment sobre els eixos seg\u00fcents:   \u2022 L\u2019ordenaci\u00f3 territorial \u2022 La planificaci\u00f3 de les infrastructures \u2022 Una \u00f2ptima dotaci\u00f3 i gesti\u00f3 dels serveis p\u00fablics \u2022 El desenvolupament de destinacions tur\u00edstiques de qualitat,  social,  cultural i ambientalment parlant \u2022 El reconeixement de la identitat de la destinaci\u00f3 com a valor per al turisme  \u2022 Una excel\u2022lent promoci\u00f3 de les destinacions tur\u00edstiques i la recerca de nous mercats potencials  El repte de les destinacions tur\u00edstiques \u00e9s posar en valor la seva riquesa i atractius, amb una forta dosi d\u2019imaginaci\u00f3, de cooperaci\u00f3 p\u00fablic-privada, planificaci\u00f3 a mig i llarg termini i una excel\u2022lent promoci\u00f3.  <b>Catalunya t\u00e9 un gran repte per a la competitivitat en mat\u00e8ria de turisme: <i><u>diferenciaci\u00f3 en productes tur\u00edstics<\/u><\/i><\/b>  Garantir la competitivitat representa el major repte per a l\u2019activitat tur\u00edstica al nostre pa\u00eds. El model tradicional de turisme a Catalunya presenta un cert nivell de maduresa que obliga administracions i empreses a revisar-lo i renovar-lo aplicant tamb\u00e9 nous models de gesti\u00f3, curosos amb els elements diferenciadors i d\u2019identitat de les nostres destinacions i, territorial i ambientalment, responsables. Un model de turisme de qualitat i sostenible, \u00e9s a dir, viable econ\u00f2micament i socialment sense deteriorar el medi ambient ni la cultura local, amb bons resultats econ\u00f2mics i empresarials i amb oportunitats de treball i beneficis per a la comunitat local.  Un dels problemes del model tur\u00edstic actual \u00e9s la concentraci\u00f3 i la saturaci\u00f3 f\u00edsica i temporal. La creaci\u00f3 d\u2019oferta tur\u00edstica diferent del model de sol i platja passa per desenvolupar productes tur\u00edstics vinculats al patrimoni natural i cultural del pa\u00eds, i a aquelles manifestacions culturals pr\u00f2pies que poden generar un fort inter\u00e8s, com gastronomia, disseny, moda, arquitectura i formaci\u00f3 entre d\u2019altres.  Fomentar la innovaci\u00f3 i la creaci\u00f3 de nous productes, afavorint l\u2019especialitzaci\u00f3, i incidir en la professionalitzaci\u00f3 de tota l\u2019oferta per facilitar als clients una experi\u00e8ncia vacacional \u00fanica, pot aportar el valor afegit necessari perqu\u00e8 Catalunya es consolidi  com a destinaci\u00f3 tur\u00edstica de qualitat en el nou escenari de competitivitat.  <b>El repte de la competitivitat de les <u><i>empreses tur\u00edstiques <\/i><\/u>en el nou escenari. Estrat\u00e8gies competitives<\/b>  Les empreses, tamb\u00e9, hauran de repensar els actuals models de gesti\u00f3 i fonamentar les estrat\u00e8gies competitives en: \u2022 La innovaci\u00f3, entesa com la capacitat permanent de transformar l\u2019activitat que es realitza per oferir productes i serveis m\u00e9s adaptats als mercats, i que demana flexibilitat, anticipaci\u00f3 i adaptaci\u00f3 als canvis, cercant elements clarament diferenciadors i amb elevat valor afegit per als clients.  \u2022 La qualitat, com a voluntat constant de millora en la recerca i soluci\u00f3 de les necessitats i desigs del p\u00fablic objectiu i grups d\u2019inter\u00e8s.  \u2022 Millores en la gesti\u00f3 i organitzaci\u00f3 de les empreses tur\u00edstiques. Les estructures organitzatives s\u2019hauran d\u2019adaptar a la nova visi\u00f3 estrat\u00e8gica, en un proc\u00e9s que requereix una visi\u00f3 global del negoci, flexibilitat, especialitzaci\u00f3 i molta agilitat en la presa de decisions. \u00c9s important incentivar la inversi\u00f3 en tecnologia de les empreses tur\u00edstiques, especialment per a  la distribuci\u00f3 i comercialitzaci\u00f3 de serveis, amb la implantaci\u00f3 de sistemes on line, la creaci\u00f3 de p\u00e0gines web i la connexi\u00f3 a internet.  \u2022 Formaci\u00f3 i qualificaci\u00f3 dels recursos humans com a necessitat indissociable per a la competitivitat del sector, sustentada no nom\u00e9s en els coneixements te\u00f2rics, sin\u00f3 especialment en l\u2019adquisici\u00f3 i desenvolupament d\u2019aptituds i actituds.   En el cas del <a target=\"_new\" href=\"http:\/\/www.cett.es\/public\" rel=\"noopener\"><b>CETT<\/b><\/a> , aquests aspectes es treballen intensament en els diferents nivells de formaci\u00f3 i s\u00f3n fonamentals en el  model pedag\u00f2gic, que es basa en el desenvolupament de compet\u00e8ncies professionals a trav\u00e9s de l\u2019adquisici\u00f3 de coneixements, habilitats t\u00e8cniques i adquisici\u00f3 d\u2019altres compet\u00e8ncies gen\u00e8riques, fonamentalment interpersonals i personals, (actituds i aptituds), no tan sols a les aules sin\u00f3 tamb\u00e9 ens els Centres propis d\u2019aplicaci\u00f3 i en les empreses del sector,amb la finalitat d\u00a1aportar les capacitats directives necess\u00e0ries en l\u2019actual context del turisme.  <u>Productes i serveis excel.lents i innovadors poden ser la clau de la competitivitat de les empreses i del sector, especialment en mercats madurs<\/u>. Empreses amb una nova cultura orientada a satisfer les necessitats dels clients i a la millora cont\u00ednua. Empreses que evolucionen amb l\u2019objectiu de satisfer i fidelitzar els clients, incorporen tamb\u00e9 en la seva gesti\u00f3 la formaci\u00f3 i la satisfacci\u00f3 del seu equip i interessos generals de la societat, immerses en un proc\u00e9s de revisi\u00f3 constant. Nom\u00e9s aix\u00ed, en l\u2019actual context de globalitzaci\u00f3, podr\u00e0 existir una oferta de productes clarament diferenciats en bones condicions de competitivitat que ens permeti posicionar-nos amb for\u00e7a en el mercat i ser competitius en el futur.  <b>Maria Abellanet i Meya<\/b> <i><a target=\"_new\" href=\"http:\/\/www.cperc.net\/usuaris\/fitxapublica.php?llengua=ca&#038;idvar=342\" rel=\"noopener\">Associada al Cercle per el Coneixement<\/a> <\/i> <i>Activitat Professional: Consellera delegada &#8211; Directora General CETT<\/i>                                         <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>Per raons conjunturals, la ind\u00fastria tur\u00edstica del segle XXI es troba sotmesa a forts canvis que posen el sector en una situaci\u00f3 delicada i fortament imprevisible. El sector s\u2019ha vist obligat a aprendre a gestionar els riscos esperats, com la guerra i els atacs terroristes, i els ciutadans, que ja no renuncien a viatjar, obliden les crisis amb certa facilitat. 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