{"id":21901,"date":"2004-11-11T00:00:00","date_gmt":"2004-11-10T23:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/tecnologia_y_empresa\/"},"modified":"2004-11-11T00:00:00","modified_gmt":"2004-11-10T23:00:00","slug":"tecnologia_y_empresa","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/tecnologia_y_empresa\/","title":{"rendered":"Tecnolog\u00eda y empresa"},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">Tecnolog\u00eda y empresa<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > 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var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">             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.kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/josep_pallares\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">Josep Pallar\u00e9s i Torrents<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">\u00bfQu\u00e9 papel tiene la tecnolog\u00eda en la sociedad del conocimiento? \u00bfQu\u00e9 esperamos cuando introducimos tecnolog\u00eda en la empresa? \u00bfC\u00f3mo introducirla? <\/p><\/div>                           Sempre parlem de tecnologia, i n\u2019hi ha per donar i per vendre! Se\u2019ns ofereixen solucions a problemes que mai tindrem i sempre sembla que no fem res, o molt poc, per la millora tecnol\u00f2gica.  Hi ha una innovaci\u00f3 tecnol\u00f2gica que aporta novetat, atractiu i facilitat d\u2019\u00fas. L\u2019exemple m\u00e9s clar \u00e9s el tel\u00e8fon m\u00f2bil, per\u00f2 tamb\u00e9 la web i l\u2019e-mail. L\u2019\u00e8xit \u00e9s segur. L\u2019\u00fanic fre que hi pot haver el trobem en el desplegament d\u2019infrastructures i l\u2019evoluci\u00f3 del propi producte.  Per contra, hi ha un altre tipus d\u2019innovaci\u00f3 tecnol\u00f2gica que exigeix una preparaci\u00f3 de les empreses, una bona base de sistemes inform\u00e0tics i claredat d\u2019idees dins l\u2019equip directiu. Aquesta \u00e9s la m\u00e9s dif\u00edcil d\u2019assolir i la responsable dels grans fracassos; per\u00f2 tamb\u00e9 \u00e9s la que d\u00f3na diferencial competitiu entre les empreses, per exemple, en temes relacionats amb B2B, B2C, SCM, CRM, PLM, eines de col\u00b7laboraci\u00f3, etc.  All\u00e0 pels anys 80, vaig llegir en una revista una frase, l\u2019autor de la qual no recordo, que deia aix\u00ed:   <center>\u201cLes noves tecnologies tenen un gran avantatge i un gran inconvenient. El gran inconvenient \u00e9s que es fa dif\u00edcil justificar un pay-back, el gran avantatge \u00e9s que no funcionen.\u201d<\/center> A part de la barbaritat que pot semblar aquesta frase, si ens parem a pensar un moment, podem donar-ne una lectura m\u00e9s profunda.  Pel que fa a la tecnologia, sembla que vulgui dir que:<ol><li>No \u201cescolta\u201d gaire les necessitats de les empreses i fa de la tecnologia una finalitat en si mateixa. <li>Treu productes molt \u201cverds\u201d (de forma improvisada i precipitada). <li>No ho explica b\u00e9. No s\u2019explica b\u00e9. No se sap explicar.<\/ol> Pel que fa a l\u2019empresa: <ol><li>No s\u2019ho deixa explicar. No es deixa ensenyar.<li>No est\u00e0 preparada organitzativament per implementar aquesta tecnologia i, per tant, no troba pay-backs.<li>Est\u00e0 molt atenta a com s\u2019estavellen alguns pioners.<li>D\u00f3na molts arguments per no fer res.<li>Sempre pensa que hi haur\u00e0 algun ent\u00e8s que li resoldr\u00e0 tots els problemes amb un macroprojecte que, funcioni o no, ben segur que ser\u00e0 molt car.<\/ol>Aix\u00f2 comporta una situaci\u00f3 terriblement estable on el no fer res \u00e9s sin\u00f2nim de seny i prud\u00e8ncia.  Fins aqu\u00ed la plorera, que d\u2019aix\u00f2 s\u00ed que en sabem.  Per\u00f2 b\u00e9, i aix\u00f2 com s\u2019arregla?, qu\u00e8 cal fer?  Senzillament, s\u2019han de fer els deures abans de l\u2019examen (com quan an\u00e0vem a col\u00b7legit). Al cap i a la fi, qui ens examina i posa les notes \u00e9s el temps.  L\u2019empresa ha de tenir alg\u00fa que vetlli cont\u00ednuament pel seu posicionament tecnol\u00f2gic per tal de seguir reduint el cost operatiu i d\u2019aprofitar qualsevol oportunitat que li permeti diferenciar-se de la compet\u00e8ncia. De fet, posicionament tecnol\u00f2gic vol dir infrastructures i reenginyeria de processos.  El desplegament d\u2019infrastructures t\u00e9 la seva vida pr\u00f2pia i independent. Ens hem de preparar per aprofitar les oportunitats de futur, al mateix temps que alleugerim el problema del present. Ja que els pol\u00edtics no ho entenen, al menys que ho entenguin els empresaris.  Si ho fem, trobarem pay-backs i oportunitats de negoci. Si no ho fem, seran els altres els qui en trobaran.  I per si alg\u00fa encara en t\u00e9 dubtes, les solucions de vareta m\u00e0gica i talonari NO existeixen. Es pot comprar hardware i software, per\u00f2 no es pot comprar evoluci\u00f3.  A vegades m\u2019he trobat amb directius que diuen que no ho \u201cveuen clar\u201d. I mai no ho \u201cveuran clar\u201d, perqu\u00e8 el futur ja no \u00e9s el que acostumava a ser. Avui el futur dep\u00e8n de l\u2019esfor\u00e7 que un sigui capa\u00e7 de fer, afegit a les necessitats del present. Si no et forges un futur, no en tindr\u00e0s.  De la mateixa manera que no es pot fer outsourcing subcontractaci\u00f3 de la incompet\u00e8ncia, tampoc es pot fer outsourcing subcontractaci\u00f3 del futur.  Qui no ho \u201cvegi clar\u201d, el que ha de fer \u00e9s \u201cdeixar fer\u201d, \u00e9s a dir, delegar aquesta responsabilitat a alg\u00fa que senti el negoci, \u201cdomini\u201d la tecnologia, tingui ganes de treballar i, sobretot, que s\u00e0piga rectificar.  \u201cBetter move than be right\u201d \u2013 \u201cM\u00e9s important \u00e9s moure\u2019s que estar encertat\u201d  Pel que fa als qui preparen solucions, els meus suggeriments s\u00f3n:<ol><li>Escoltar, escoltar i escoltar. <li>Desenvolupar amb qualitat i visi\u00f3 de futur. <li>Explicar-se molt b\u00e9 (si no deixen explicar res a aquells que no ho entenen, ja guanyarem molt).<\/ol>En refer\u00e8ncia a les empreses, el cam\u00ed a seguir \u00e9s:<ol><li>Fer l\u2019esfor\u00e7 de deixar-se explicar les coses i fer una valoraci\u00f3 immediata i a curt termini de l\u2019impacte en l\u2019organitzaci\u00f3. <li>Revisar cada any els temes d\u2019inter\u00e8s que no s\u2019han pogut atacar de forma immediata. <li>For\u00e7ar la innovaci\u00f3 en els Plans Operatius (fer coses de manera diferent, millor i amb menys cost). <li>Desenvolupar el coneixement intern i la compet\u00e8ncia en l\u2019organitzaci\u00f3. <li>Acostumar els equips de desenvolupament a fer projectes pilots amb un baix nivell d\u2019inversi\u00f3 (les proves amb \u201cgasosa\u201d).<li>Valorar sempre la resist\u00e8ncia al canvi de l\u2018organitzaci\u00f3. <li>No tenir cap mena de recan\u00e7a a llen\u00e7ar software o tirar enrera. (Quantes vegades es mant\u00e9 una \u201csoluci\u00f3\u201d que no ho \u00e9s, pel sol fet que ha costat molts diners?) <li>Tenir un pla de desplegament d\u2019infrastructures i d\u2019aplicacions, amb revisi\u00f3 cont\u00ednua, prudent, per\u00f2 no endarrerit. <li>No fer cas de les modes ni dels missatges de gurus apocal\u00edptics. <li>No tenir por de construir el futur.<\/ol>                                         <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 papel tiene la tecnolog\u00eda en la sociedad del conocimiento? \u00bfQu\u00e9 esperamos cuando introducimos tecnolog\u00eda en la empresa? \u00bfC\u00f3mo introducirla?<\/p>\n","protected":false},"author":37,"featured_media":19934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[194,732,735,193],"tags":[],"class_list":["post-21901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-cercle-per-al-coneixement-publicaciones","category-circulo-para-el-conocimiento-publicaciones","category-publicaciones"],"taxonomy_info":{"category":[{"value":194,"label":"Art\u00edculos"},{"value":732,"label":"Cercle 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