{"id":21899,"date":"2004-11-25T00:00:00","date_gmt":"2004-11-24T23:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/diseno_de_servicios_o_servicio_de_disenos\/"},"modified":"2004-11-25T00:00:00","modified_gmt":"2004-11-24T23:00:00","slug":"diseno_de_servicios_o_servicio_de_disenos","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/diseno_de_servicios_o_servicio_de_disenos\/","title":{"rendered":"\u00bfDise\u00f1o de servicios o servicio de dise\u00f1os?"},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">\u00bfDise\u00f1o de servicios o servicio de dise\u00f1os?<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > 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decoding=\"async\" width=\"839\" height=\"559\" src=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2.png 839w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2-300x200.png 300w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2-768x512.png 768w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2-600x400.png 600w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/figure><\/div><\/div>                   <style>.kadence-column15494_3829e6-92 > .kt-inside-inner-col,.kadence-column15494_3829e6-92 > 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var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Data<\/h6>             <p class=\"kt-blocks-info-box-text\">25-11-2004<\/p>         <\/div>     <\/span> <\/div>              <\/div>                      <\/div>                    <\/div><\/div>          <style>.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/dsunyol\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">David Su\u00f1ol<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">\u00bfDe qu\u00e9 dise\u00f1o estamos hablando? \u00bfQu\u00e9 tiene que ver el dise\u00f1o con la gente mayor? \u00bfQu\u00e9 retos se abren dada la realidad actual del aumento de personas de m\u00e1s de 65 a\u00f1os? <\/p><\/div>                           El significat de la paraula disseny, com l\u2019activitat encaminada a aconseguir la producci\u00f3 en s\u00e8rie d\u2019objectes \u00fatils i bells, s\u2019ha anat ampliant al llarg dels temps aplicant-se al proc\u00e9s de creaci\u00f3 de solucions a mida i ben pensades. Aix\u00ed, s\u2019ha parlat de disseny d\u2019interiors, disseny gr\u00e0fic, disseny d\u2019interf\u00edcies multim\u00e8dia&#8230; arribant, fins i tot, a introduir-se en el m\u00f3n culinari (en un restaurant em van oferir una amanida \u201c<i>disseny de la casa<\/i>\u201d).  Tamb\u00e9 la podem utilitzar com a disseny de serveis. \u00c9s a dir, el proc\u00e9s de creaci\u00f3 de productes ef\u00edmers que han de cobrir les expectatives de l\u2019usuari, que poden ser molt diverses, tan com usuaris diferents, i que han de ser produ\u00efts amb costos baixos. Possiblement darrere d\u2019un servei a persones hi ha un sistema complex suportat per diverses empreses, cadascuna bona en la seva activitat, que complementen les seves capacitats per crear uns serveis que no serien capaces de donar cap d\u2019ella d\u2019una manera aut\u00f2noma. Dissenyar serveis a persones \u00e9s molt m\u00e9s complex que establir processos dins d\u2019una organitzaci\u00f3. En realitat estem parlant de crear un ecosistema amb capacitat d\u2019autoadaptaci\u00f3 a les condicions de la demanda que sempre est\u00e0 en evoluci\u00f3.  Un exemple: Dissenyar un servei de suport a gent gran que viu sola, o passa bona part del dia sola, i que t\u00e9 capacitat per gestionar el seu entorn amb suport exterior, vol dir crear un sistema que ofereixi com a porta d\u2019entrada un \u2018call center\u2019 amb uns procediments adequats per resoldre problemes, \u00e9s a dir, un \u2018Centre de Respostes\u2019. La connexi\u00f3 amb aquest centre en molts casos pot ser activada per un dispositiu electr\u00f2nic que tingui la persona gran. El Centre de Respostes ha de ser capa\u00e7 de mobilitzar tot un conjunt de serveis t\u00e8cnics de reparaci\u00f3 d\u2019electrodom\u00e8stics, d\u2019avaries o de reformes a la casa, i tamb\u00e9 de solucionar temes com la neteja personal i de la casa, la compra&#8230; sense oblidar que la gran necessitat de les persones grans \u00e9s sovint la d\u2019afecte i companyia.  A Espanya, el nombre de persones discapacitades de m\u00e9s de 65 anys \u00e9s de 2 milions i l\u2019any 2025 s\u2019haur\u00e0 duplicat.  Ara comencen a apar\u00e8ixer productes d\u2019estalvi com les <i>assegurances<\/i> de depend\u00e8ncia, que s\u2019activen quan hi ha incapacitat per desenvolupar alguna de les activitats b\u00e0siques de la vida di\u00e0ria. Aquestes assegurances garanteixen un servei d\u2019ajut a l\u2019activitat que ja no es pot realitzar, o una quantitat de diners perqu\u00e8 l\u2019assegurat resolgui les seves mancances. Pel client \u00e9s m\u00e9s atractiu un servei amb la qualitat garantida que uns diners. Una de les caracter\u00edstiques d\u2019aquest producte \u00e9s que es va pagant una quota fins que es comen\u00e7a a rebre algun dels serveis.  Aquesta nova concepci\u00f3 del disseny s\u2019est\u00e0 desenvolupant paral\u00b7lelament al augment de les unitats unifamiliars. Cada dia es donen amb menys freq\u00fc\u00e8ncia les fam\u00edlies extenses formades per tres generacions, dins de les quals es produeix el fet cultural mediterrani de la solidaritat intergeneracional.  Aix\u00ed doncs, la demanda d\u2019aquests serveis est\u00e0 creant un mercat nou, pels canvis d\u2019h\u00e0bits, i en creixement, per l\u2019augment de l\u2019esperan\u00e7a de vida, que comen\u00e7a a ser pressupostat amb les assegurances de depend\u00e8ncia i que implica actors amb perfils molt diferents. Tot plegat es mereix una resposta innovadora.  Segurament l\u2019atenci\u00f3 a les persones grans ser\u00e0 prestada per una xarxa d\u2019empreses i professionals que necessitaran d\u2019un lideratge, d\u2019una coordinaci\u00f3 operativa i, molt possiblement, un dels nodes de la xarxa ser\u00e0 un Servei de Dissenys que <i>dissenyi<\/i> aquests serveis.                                         <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>\u00bfDe qu\u00e9 dise\u00f1o estamos hablando? \u00bfQu\u00e9 tiene que ver el dise\u00f1o con la gente mayor? \u00bfQu\u00e9 retos se abren dada la realidad actual del aumento de personas de m\u00e1s de 65 a\u00f1os?<\/p>\n","protected":false},"author":36,"featured_media":19934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[194,732,735,193],"tags":[],"class_list":["post-21899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-cercle-per-al-coneixement-publicaciones","category-circulo-para-el-conocimiento-publicaciones","category-publicaciones"],"taxonomy_info":{"category":[{"value":194,"label":"Art\u00edculos"},{"value":732,"label":"Cercle 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