{"id":21701,"date":"2006-12-29T00:00:00","date_gmt":"2006-12-28T23:00:00","guid":{"rendered":"https:\/\/new.barcelonatribuna.com\/resumen_de_la_cena_con_antoni_gonzalez\/"},"modified":"2006-12-29T00:00:00","modified_gmt":"2006-12-28T23:00:00","slug":"resumen_de_la_cena_con_antoni_gonzalez","status":"publish","type":"post","link":"https:\/\/www.amicsdelpais.com\/es\/resumen_de_la_cena_con_antoni_gonzalez\/","title":{"rendered":"Resumen de la cena con Antoni Gonz\u00e1lez"},"content":{"rendered":"         <p class=\"link_ariadna\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/publicaciones\">Publicaciones<\/a><\/p>                   <h1 class=\"wp-block-post-title\">Resumen de la cena con Antoni Gonz\u00e1lez<\/h1>          <style>.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:24px;grid-template-columns:minmax(0, calc(70% - ((40px * 1 )\/2)))minmax(0, calc(30% - ((40px * 1 )\/2)));}.kb-row-layout-id15198_fd4370-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_fd4370-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_fd4370-d2 alignnone header_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_b1d053-1d > .kt-inside-inner-col,.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b1d053-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b1d053-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b1d053-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b1d053-1d\"><div class=\"kt-inside-inner-col\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"559\" src=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2.png 839w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2-300x200.png 300w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2-768x512.png 768w, https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/07\/default_image_amics_del_pais-2-600x400.png 600w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/figure><\/div><\/div>                   <style>.kadence-column15494_3829e6-92 > .kt-inside-inner-col,.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15494_3829e6-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15494_3829e6-92{position:relative;}@media all and (max-width: 1024px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15494_3829e6-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15494_3829e6-92\">             <div class=\"kt-inside-inner-col\">                                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-bottom:10px;}.kt-info-box14181_ae7a89-85 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box14181_ae7a89-85 .kt-info-svg-icon-flip, .kt-info-box14181_ae7a89-85 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box14181_ae7a89-85 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box14181_ae7a89-85 .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:1px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box14181_ae7a89-85 info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_book kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"\/><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Tipo de publicaci\u00f3n<\/h6><p class=\"kt-blocks-info-box-text\"><a href=\"\/publicacions\/resumen-de-actividades\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Resumen de actividades<\/a><\/p>        <\/div>     <\/span> <\/div>                  <style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette1, #3182CE);padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;}.kt-info-box15198_70ed2d-ec .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15198_70ed2d-ec .kt-info-svg-icon-flip, .kt-info-box15198_70ed2d-ec .kt-blocks-info-box-number{font-size:20px;}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-media{color:var(--global-palette4, #2D3748);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:3px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:7px;margin-bottom:0px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent h6.kt-blocks-info-box-title{color:var(--global-palette4, #2D3748);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15198_70ed2d-ec .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette4, #2D3748);}.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15198_70ed2d-ec .kt-blocks-info-box-link-wrap{border-top:0px solid var(u002du002dglobal-palette7, #eeeeee);border-right:0px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:0px solid #979797;border-left:0px solid var(u002du002dglobal-palette7, #eeeeee);}}<\/style> <div class=\"wp-block-kadence-infobox kt-info-box15198_70ed2d-ec info_block_01\">     <span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\">         <div class=\"kt-blocks-info-box-media-container\">             <div class=\"kt-blocks-info-box-media kt-info-media-animate-none\">                 <div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\">                     <div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Hora<\/title><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><\/div>                 <\/div>             <\/div>         <\/div>         <div class=\"kt-infobox-textcontent\">             <h6 class=\"kt-blocks-info-box-title\">Data<\/h6>             <p class=\"kt-blocks-info-box-text\">29-12-2006<\/p>         <\/div>     <\/span> <\/div>              <\/div>                      <\/div>                    <\/div><\/div>          <style>.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15198_57c2d8-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15198_57c2d8-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15198_57c2d8-c9 alignnone content_article_agenda wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">         <style>.kadence-column15198_459565-82 > .kt-inside-inner-col,.kadence-column15198_459565-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15198_459565-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_459565-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_459565-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_459565-82{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_459565-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_459565-82\">             <div class=\"kt-inside-inner-col\">             <div class=\"autor_post wp-block-post-author-name\"><a href=\"https:\/\/www.amicsdelpais.com\/es\/author\/sebap\/\" target=\"_blank\" class=\"wp-block-post-author-name__link\">SEBAP<\/a><\/div>             <div class=\"summary_post wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">El pasado 21 de noviembre organizamos la \u00faltima de nuestras cenas mensuales del a\u00f1o 2006, que cerraba el ciclo sobre \u00abCentros de decisi\u00f3n y volumen para competir en un mundo global\u00bb. En esta ocasi\u00f3n nos acompa\u00f1\u00f3 Antoni Gonz\u00e1lez, Presidente y Fundador del Grupo Intercom. <\/p><\/div>                           Presentat per Carles Grau, Antoni Gonz\u00e1lez comen\u00e7\u00e0 la seva intervenci\u00f3 amb un breu resum de l\u2019hist\u00f2ria i evoluci\u00f3 de la seva empresa. L\u2019origen de la iniciativa es remonta al 1995, nom\u00e9s 11 anys enrere, arrel d\u2019un anunci publicat al peri\u00f2dic que proposava el seg\u00fcent: \u201csi tens una idea i et falta suport, som un grup de persones que et pot ajudar\u201d. L\u2019objectiu era convertir-se en una incubadora que permet\u00e9s ajudar a nous emprenedors a tirar endavant les seves idees a l\u2019internet. Amb una inversi\u00f3 inicial de 10 millons de pessetes ajuntades entre 23 persones, en nom\u00e9s cinc anys aconsegueixen posar en marxa sis negocis, dels quals tres ja s\u00f3n venuts al 2000 generant plusv\u00e0lues. Avui en dia, el Grup Intercom compta amb 350 treballadors, la majoria d\u2019ells joves i curiosament amb poca experi\u00e8ncia en el sector pel qual aposten. Tres dels negocis que s\u2019han impulsat des del Grup, exitosos i rentables, han aconseguit ser el m\u00e9s grans de tota la Uni\u00f3 Europea. Estem parlant d\u2019Infojobs, el \u201csite\u201d d\u2019ocupaci\u00f3 que m\u00e9s audi\u00e8ncia t\u00e9, E-magister, el directori formacional amb m\u00e9s visitants i Softonic, la p\u00e0gina amb m\u00e9s programes descargats di\u00e0riament.  El Grup Intercom tamb\u00e9 ha aconseguit fer el salt a l\u2019estranger amb alguns dels seus negocis, en els seus inicis fins i tot sense tenir-hi oficines f\u00edsiques, com va ser el cas d\u2019Infojobs a It\u00e0lia. Sens dubte la internacionalitzaci\u00f3 sembla ser un proc\u00e9s m\u00e9s f\u00e0cil quan es parla de portals d\u2019Internet que no pas en altres sectors, tot i que els competidors segueixen sent molts i molt diversos. Quan sorg\u00ed Monster, una altra p\u00e0gina web dedicada a la recerca de treball, Infojobs decid\u00ed confiar en les seves economies de xarxa, esperant ser unes de les propostes el valor de les quals incrementa a mesura que augmenta el nombre d\u2019usuaris que les utilitzen. Sembla ser que fou l\u2019estrat\u00e8gia adequada.  Respecte al tema cr\u00edtic que implica el pas de la gratu\u00eftat al pagament, en el cas dels negocis impulsats pel Grup Intercom s\u2019intent\u00e0 dur a terme de forma molt paulatina. Primer es comen\u00e7\u00e0 deixant el tema del pagament a la voluntat dels usuaris, per passar despr\u00e9s a un model m\u00e9s encaminat a oferir incentius extres a canvi de contribuci\u00f3 econ\u00f2mica.  Antoni Gonz\u00e1lez ens coment\u00e0 que l\u2019organitzaci\u00f3 de l\u2019empresa s\u2019adscriu a la nova l\u00ednea de funcionament que segueixen molts negocis que treballen, sobretot, en el camp de l\u2019internet i la virtualitat. Situats en oficines di\u00e0fanes amb tots els diferents negocis junts i barrejats, la seva forma de funcionar a primera vista pot semblar desestructurada i desorganitzada, quan precisament aquesta falta de jerarquia i formalitat es converteix en el punt clau que explica l\u2019\u00e8xit de les iniciatives recolzades pel Grup Intercom. Gr\u00e0cies a la transpar\u00e8ncia i proximitat f\u00edsica dels diferents negocis, el coneixement es transmet i comparteix de forma molt m\u00e9s r\u00e0pida i visible, ajudat per reunions mensuals en les que els coordinadors dels diferents projectes expliquen de forma oberta a tota la resta els seus objectius i avan\u00e7os. Es busca potenciar l\u2019efici\u00e8ncia, la creativitat i la imaginaci\u00f3, fugint d\u2019horaris estrictes i afavorint el teletreball.  El fundador del Grup ens f\u00e9u part\u00edcips dels factors que considera claus per tal de que un projecte \/ negoci a l\u2019internet sigui atractiu i exit\u00f3s. Aquests podrien resumir-se en els seg\u00fcents punts:  1) Aconseguir a trav\u00e9s d\u2019internet feedback dels clients que utilitzen el portal. 2) Arribar i motivar al target concret al qual un desitja arribar. 3) Generar agra\u00efment en les persones que utilitzin el servei que s\u2019ofereix. 4) Generar economies de xarxa, entenent que el valor del negoci ser\u00e0 proporcional al quadrat del nombre d\u2019usuaris que t\u00e9. 5) Aconseguir el suficient nivell de massa cr\u00edtica per tal que el principal competir off-line quedi seriament perjudicat. 6) Minimitzar al m\u00e0xim els costos, partint de que a trav\u00e9s d\u2019internet es redueixen considerablement les despeses de comunicaci\u00f3 amb els clients o usuaris. 7) Aportar alguna cosa novedosa que fins el moment no ha estat possible amb la tecnologia anterior.  8) Adquirir tot el know-how que sigui possible mentre es tira endavant el projecte. 9) Personalitzar i individualitzar al m\u00e0xim el que s\u2019ofereix.  El posterior debat amb els socis del Cercle f\u00e9u sorgir preguntes com les que segueixen:   <b>Com vau superar els anys al voltant del 2000 en el que proliferaren els negocis a Internet?<\/b>  Certament f\u00f3ren anys en els que es not\u00e0 un augment de la compet\u00e8ncia. Ens adon\u00e0rem que el fet d\u2019estar a internet no implicava necess\u00e0riament un negoci, per la qual cosa hav\u00edem de trobar idees diferents encara no vistes al mercat. Solostocks n\u2019\u00e9s un exemple, ja que fins el dia d\u2019avui encara no ens ha sorgit cap competidor. La clau \u00e9s trobar un terreny en el qual no s\u2019hi consolidat ning\u00fa.  <b>Quines s\u00f3n les principals causes del frac\u00e0s d\u2019alguns negocis a internet?<\/b>  A part de la idea que s\u2019intenta vendre, no es pot oblidar les persones que han de tirar un negoci endavant. Primer van els valors humans i despr\u00e9s els professionals. En el nostre cas, podr\u00edem distingir sis necessitats emocionals que intentem cubrir en el personal de les nostres empreses:   <endins>a) Sentir-nos segurs b) Sentir-nos singulars i importants c) Trobar agra\u00efment pel nostre treball d) Connexi\u00f3 amb la resta de les persones e) Cr\u00e9ixer professional i personalment f) Sentir-nos \u00fatils i insubstituibles<\/endins>  <b>La publicitat us reporta un ingr\u00e9s important?<\/b>  No s\u2019ha de menysprear el tema de la publicitat. Avui en dia, la publicitat segueix utilitzant majorit\u00e0riament els canals convencionals, com s\u00f3n la televisi\u00f3, r\u00e0dio o premsa, i malgrat nom\u00e9s el 2% es fa a trav\u00e9s de l\u2019internet, creiem que en pocs anys es pot augmentar al 10%. Per tant, en aquest sentit som optimistes i si b\u00e9 ara la publicitat no \u00e9s un ingr\u00e9s important, s\u00ed ho pot arribar a ser amb el pas dels anys.                                              <style>.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22850_b19245-db{background-color:#fecc8c;background-image:url('https:\/\/www.amicsdelpais.com\/wp-content\/uploads\/2025\/06\/bg_newsletter_01.svg');background-size:auto;background-position:100% 0%;background-attachment:scroll;background-repeat:repeat-y;}.kb-row-layout-id22850_b19245-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22850_b19245-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22850_b19245-db alignnone kt-row-has-bg block_newsletter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22850_a01aca-24 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col,.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22850_a01aca-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22850_a01aca-24{position:relative;}@media all and (max-width: 1024px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22850_a01aca-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22850_a01aca-24\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suscr\u00edbete al newsletter<\/h2>\n\n\n\n<p>Suscr\u00edbete al <strong>Newsletter de Amics del Pa\u00eds<\/strong> para estar al d\u00eda de todo lo que hacemos. 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15198_b55ca3-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15198_b55ca3-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15198_b55ca3-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>         <div class=\"wp-block-kadence-column kadence-column15198_b55ca3-7f\">             <div class=\"kt-inside-inner-col\">                                               <\/div>         <\/div>                  <\/div><\/div>                   <p><\/p>         ","protected":false},"excerpt":{"rendered":"<p>El pasado 21 de noviembre organizamos la \u00faltima de nuestras cenas mensuales del a\u00f1o 2006, que cerraba el ciclo sobre \u00abCentros de decisi\u00f3n y volumen para competir en un mundo global\u00bb. En esta ocasi\u00f3n nos acompa\u00f1\u00f3 Antoni Gonz\u00e1lez, Presidente y Fundador del Grupo Intercom.<\/p>\n","protected":false},"author":103,"featured_media":19934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[210,732,735,193,200],"tags":[],"class_list":["post-21701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-res-barcelona-tribuna-es","category-cercle-per-al-coneixement-publicaciones","category-circulo-para-el-conocimiento-publicaciones","category-publicaciones","category-resumen-de-actividades"],"taxonomy_info":{"category":[{"value":210,"label":"Barcelona 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